I’m sure you’ve heard that if you want to achieve a goal, you need to write it down. I know it sounds a bit cliché, but it actually does work.
Men and women need to do a much better job of writing down their goals. You should write down your goals so clearly that you could literally show it to other people and they would know exactly what you’re trying to achieve. Sadly, fewer than 20% of people write their goals with this much detail.
Vividly describing your goals in written form is strongly associated with goal success, and people who very vividly describe or picture their goals are anywhere from 1.2 to 1.4 times more likely to successfully accomplish their goals than people who don’t. That’s a pretty big difference in goal achievement just from writing your goals on a piece of paper.
So why does writing your goals help? It’s an important thing to know; after all, it might seem like a lot of extra work to write something down when you can just as easily store it in your brain, right?
Writing things down happens on two levels: external storage and encoding. External storage is easy to explain: you’re storing the information contained in your goal in a location (e.g. a piece of paper) that is very easy to access and review at any time. You could post that paper in your office, on your refrigerator, etc. It doesn’t take a neuroscientist to know you will remember something much better if you’re staring at a visual cue (aka reminder) every single day.
But there’s another deeper phenomenon happening: encoding. Encoding is the biological process by which the things we perceive travel to our brain’s hippocampus where they’re analyzed. From there, decisions are made about what gets stored in our long-term memory and, in turn, what gets discarded. Writing improves that encoding process. In other words, when you write it down it has a much greater chance of being remembered.
If a goal stays in your head it’s just a wish. Write it down and it becomes real.
If you have “goals” and they are just in your head…then they are really just “wishes”. The key to accomplishing significant goals requires strategy and being able to map them out. This course will teach you a highly effective goal mapping process that will help you reach your goals…no matter how big they are!